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Those businesses that use the Internet grew 46% faster than those that didn't.
 - The US Department of Commerce

Search Engine Placement as of March 8, 2008

Year to Date Stats (Jan-Feb 2008): Hits 1,033,739 | Page Views 456,026 | Unique Visitors 142,159

Membership Examples | Statistics | Testimonials | The Internet & Local Businesses | Media Partners

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Membership Example Listings

FREE Listing

Kiss Marketing, Inc.
13589 101st Terrace, Seminole, Florida 33776
(727) 517-8450
Email: deirdre@kissmarketing.com
Website: www.kissmarketing.com
Category: Search Engine Optimization

Tadpole Membership - $45.00 a year

Kiss Marketing, Inc.
Out success is measured by our customers success.
KISS Marketing, Inc. is a full service digital marketing firm located in Tampa Bay Florida. We create Visually Stimulating, Revenue Generating, User Friendly, Search Engine Optimized Web sites and Digital Marketing Packages! With over 11 years of digital marketing experience we are considered seasoned veterans in this emerging field.
13589 101st Terrace, Seminole, Florida 33776
(727) 517-8450
Email: deirdre@kissmarketing.com
Website: www.kissmarketing.com
Category: Search Engine Optimization
 

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The Beach Life Statistics

Pages Indexed in the Search Engines as of March 8, 2008

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The Beach Life Testimonials

We have been working with TBLife for the past three years and couldn't be happier with our results. We get phone calls and new patients every week from web searches that found us on these referral sites. Being at the top of the search engines is a very competitive business. TBLife keeps us at the top for a very reasonable expense. If you are a business owner in Florida you need to quickly get involved with TBLife. You want to be at the top of their list of clients to keep you at the top of the search engines. In the web business this is the very best Bang for you Buck!

David Sandefur, Florida Chiropractor

“I love your web site. It is easy to navigate and very informative.”

- Chad Malm, Owner — Salon Jack

"Thank you for giving every business the opportunity to implement an Internet Marketing Strategy." - Leslee Moore, Owner

"Thank you so much. Joining TBLife.com was the best thing I did when opening my business. You had my listing up within 48 hours and it gave my business a jump-start!" - Dale, Owner - USA Locksmith
 

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Making the Internet Work for You
Do the Local Motion
By Deirdre Cavener

How do you find local businesses and services? In the 1900’s everyone’s answer would have been the yellow pages, but times are changing and the Internet is gaining market share every day. The increase in the price of gas, the decrease in our amount of free time, and the economy are all driving people to the Internet to search, find, visit, and purchase, making online advertising a must for all businesses.

87% of online users depend on the Internet to access local information.
-Digitrends

The Web is growing at lighting speed making it difficult to find what you are looking for. It is estimated that there are over 100,000,000 Web sites online today and the growth isn’t expected to slow down any time soon. Getting to local businesses can be like finding a needle in a haystack. How can a local business compete in this ever-evolving iWorld? Answer: a portal!

What is a portal?

A portal is a Web site featuring a suite of commonly used services and often used as a gateway or hub to local information. Local portals often include a search engine, business directory, local information, news, email, maps, shopping, and rss feeds. Portals are one-stop destinations for advertisers and marketers, alike, offering an endless array of advertising options similar to those available in print.

Types of Portals

• Broad Network Portals –They are very expensive and are facing increased competition from local portals.

• Enterprise Information Portals (EIPs) – corporate and intranet

• Vertical Portals (Vortals) – one market segment or niche, like a Wedding Guide

• Local (Community) Portals – The local portal business is exploding. Costs to list in these portals are much less than in the broad network portals and are geo-targeted to a specific region, county, city or town.

It is much easier for your business to be found on a local portal versus a search engine or online yellow page directory because of one key factor: local portals are built by locals, not computer programs or Web site templates! Try searching superpages.com for a Seminole, Florida dentist. The entire first page of search results shows only 1 dentist in Seminole, Florida making them useless.

When I built one of the first local portals in 2001 there were very few online portals, but I saw a huge future in local search and the frontier was vast. Today they are all the buzz. Their largest users are “locals” making them a must for local businesses! A local portal’s main function is to organize the chaos of Internet searching into identifiable and relevant segments that cater to the local community.

Unlock your Digital Doorway

Local portals spend countless hours securing top search engine placement and credibility and pass that on to their advertisers. They mean “BIG” business and they provide the key to allowing customers in your digital front door (Web Site).

Local portals drive traffic to local businesses!

Local portals are geo-targeted, affordable, profitable, flexible and last, but not least, they are the stickiest Web sites on the Internet according to comScore.

The Future

Many analysts predict that local portals are the future of the web and in turn will be the most profitable sites on the Internet. Get your business listed in every one you can find before the cost is driven up by an increase in demand. Local portals allow “locals” to accomplish their day-to-day activities easily, making them an integral part of their lives.

Local advertising spending was $0.5 billion dollars in 2004 and is expected to reach $4.9 billion by 2010. Local portal advertising is still in its infancy making it affordable to all businesses regardless of their size or their budget.

54% of people have replaced the Yellow Pages with the Internet.
– Kelsey Group

Despite the global nature of the Internet, people consider themselves members of their community and prefer to do business within a few miles of their home or business. Reaching out to your local market is extremely effective thanks to the advent of the local web portal. If you aren’t doing the “Local Motion” you are missing your groove … go local!

Big Fish in a Small Pond (local portals)
Little Fish in a Big pond (search engines & online yellow pages)

Deirdre Cavener, MCP is president and CEO of K.I.S.S. Marketing, Inc. and founder of PinellasLife.com, The Beach Life, and My Green Pages Network. She has lived in the Tampa Bay area for 23 years and graduated Magna Cum Laude from the University of South Florida in 1996 with a degree in Management Information Systems from the College of Business.

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